E-Eddie Bauer

In 1920, Eddie Bauer, at the age of 21, established his first store in downtown Seattle. "Eddie Bauer's Tennis Shop" opened in the back of a local hunting and fishing store. He first specialized in building and repairing tennis rackets and the shop was only open during the tennis season; Bauer spent the rest of the year pursuing his own sportsman activities. Eventually Bauer expanded his line of merchandise to include his own hand-made golf clubs and fishing tackle and he changed the name of his store to "Eddie Bauer's Sport Shop." Bauer would go on to develop and patent a standardized shuttlecock. The Bauer Shuttlecock popularized badminton in the United States. While operating this first store, Bauer developed his creed, "To give you such outstanding quality, value, service and guarantee that we may be worthy of your high esteem", still used by the modern company.

"Eddie Bauer." Wikipedia. Wikimedia Foundation, 27 Jan. 2013. Web. 29 Jan. 2013. <http://en.wikipedia.org/wiki/Eddie_Bauer>.